GENNEXT 2020

For 16 years the Sunday Times GenNext Youth Report has been the most comprehensive youth marketing research survey in South Africa, serving as a powerful litmus test for the effectiveness of the youth marketing strategies of some of the most well-known brands in the country.

Every year we poll the opinions of over 10 000 young people country-wide to uncover South Africa's coolest youth brands and personalities but more importantly to answer the burning question: What do you need to know to better connect with the youth of South Africa?

What is the Yellowwood GenNext Study?

What is the Yellowwood GenNext Study?

Keeping track of how youth interact with and respond to brands is an ongoing process. Now in its sixteenth year, the Sunday Times Generation Next Study is the leading annual youth brand preference and consumer behaviour survey. There are two components to the overall study, the first which focuses on brand preference and the second which focuses on lifestyle and consumer behaviour.

 

Why is this study useful for your business?

Why is this study useful for your business?

Every business needs to connect with young people and here is why:

  • They are the largest percentage of the population
  • They have direct and indirect purchasing power and influence
  • Your future relevance, and to some extent current, relevance is determined by them
  • They are your future client and employee so understanding them is critical to your organisational success

 

Where can I purchase the Yellowwood GenNext Study and what will I get?

Where can I purchase the Yellowwood GenNext Study and what will I get?

Please fill out the form below, or email info@ywood.co.za so we can assist you with your purchase.

Package 1: R45 000 excl. VAT

The full 2020 GenNext report presented to you by the Yellowwood team.

Package 2: R150 000 excl. VAT

The full 2020 GenNext Report presented to you by the Yellowwood team along with a workshop that focuses on a key question you may have for your brand.

 

 

Purchase GenNext 2020 Study

Purchase GenNext 2020 Study

To purchase, please submit your details below: