Xiocom Wireless, an Atlanta based communication technology company has become a true world telecommunications player through its unique leading wireless and connectivity innovation technology.
The development and positioning of a differentiated international telecommunications brand identity in multiple regions and categories.
The brand identity development was informed by multiple and comprehensive category audits and colour-landscape analysis. These investigations not only yielded category trends to avoid, but also identified opportunities for differentiation and positioning.
Multiple solutions were visualised electronically across a wide range of potential brand applications, ensuring that various media contexts were thoroughly considered. A relevant, appropriate and differentiated brand identity and supporting visual language was developed and implemented across three continents, in both millimeters and inches, CMYK and RGB, elecronic and print.
Flexible and consistent co-branding and endorsement scenarios we're developed and implemented successfully.