Case Studies

Our work spans every industry and many markets

Xiocom Wireless
Brand Identity Development

Xiocom Wireless, an Atlanta based communication technology company has become a true world telecommunications player through its unique leading wireless and connectivity innovation technology.

Xiocom Wireless

Client Challenge

The development and positioning of a differentiated international telecommunications brand identity in multiple regions and categories.

Our Approach

The brand identity development was informed by multiple and comprehensive category audits and colour-landscape analysis. These investigations not only yielded category trends to avoid, but also identified opportunities for differentiation and positioning. 

Multiple solutions were visualised electronically across a wide range of potential brand applications, ensuring that various media contexts were thoroughly considered. A relevant, appropriate and differentiated brand identity and supporting visual language was developed and implemented across three continents, in both millimeters and inches, CMYK and RGB, elecronic and print.

Flexible and consistent co-branding and endorsement scenarios we're developed and implemented successfully. 

Solution

  • Brand positioning strategy
  • Segmentation strategy
  • Name generation
  • Development of primary Xiocom brand identity.
  • Brand architecture development
  • Refinement, production and implementation of
    • primary brand collateral
    • promotional material
    • signage and vehicle livery
    • electronic branding
    • 3D animation and motion graphics

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