Case Studies

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Rhino Action Group Effort
Yellowwood was asked to create a brand identity for the Rhino Action Group Effort.

RAGE would serve as a conduit for public contributions to aid in the prevention of rhino poaching and the illegal sale of rhino horn.

Rhino Action Group Effort

Challenge

At the height of the rhino poaching pandemic in South Africa, which sparked great international and local outcry, Yellowwood was asked to create a brand identity for the Rhino Action Group Effort, a collective organisation established as part of a Lead SA Initiative to consolidate and streamline the numerous anti-poaching charities and organisations in SA.  

RAGE would serve as a conduit for public contributions to aid in the prevention of rhino poaching and the illegal sale of rhino horn.

Outcome

Once we gained an insight and understanding into the poaching pandemic can other conservation efforts, we were able to develop a strong brand identity and visual language that would communicate the RAGE message, create awareness, invoke emotion and inspire action.  

RAGE 01

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