The Sasol brand is reaching new frontiers. Literally. With opportunities opening up in Asia, the Middle-East and Europe, Sasol identified the need to transliterate it’s English brand signature as well as the positioning statement into Arabic, Farsi, Mandarin, Katakana, Hindi and Portuguese.
Under increasing competitive pressures, Arch Chemicals recognised the need to change their approach to the market to ensure that they remain the No.1 choice in sanitisation products for home swimming pools.
Coca-Cola’s International’s internal brand engagement initiatives required global relevance and cutting-edge efficiency. Yellowwood have completed several brand engagement identity projects for one of the world’s leading brands.
Yellowwood repositioned and redesigned the brands, and identified and prioritised what needed to be done to take them market successfully – from services and products, to guest experience and value-adds.
KOO, one of the country’s top brands (according to the 2015 Sunday Times Top Brands Survey) partnered with Yellowwood Future Architects to refresh its look and remind consumers of its iconic place in SA’s consumer landscape.
Avusa (previously Johnnic Communications) was a traditional media company looking to prepare itself for an exciting digital future. It sought a corporate name, brand image and identity that would reflect its new strategic intent.