Case Studies

Our work spans every industry and many markets

We are proud to display some of our case studies below.

We work on a project basis with most of our clients addressing their business challenges with clear solutions that often incorporate a mix of services e.g. insight + brand strategy + design.

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Sorbet
Sorbet
Yellowwood helped Sorbet focus and articulate their business purpose, providing them with a clear strategic direction in which to take the business.
City Lodge Hotels
City Lodge Hotels
Yellowwood repositioned and redesigned the brands, and identified and prioritised what needed to be done to take them market successfully – from services and products, to guest experience and value-adds.
SAGE
SAGE
Helping SAGE structure their product portfolio and develop value propositions relevant to different target audiences
Vital Health Foods
Vital Health Foods
Giving a grand South African lady a new dress.
Zehra
Zehra
The directive was a to investigate both the skincare and cosmetics category and develop a concept that would have both pharmaceutical and premium cues.
Pepcell
Pepcell
What is the right brand to enable Pepcell to grow? What is the best brand architecture strategy to leverage equity strengths?
Rhino Action Group Effort
Rhino Action Group Effort
RAGE would serve as a conduit for public contributions to aid in the prevention of rhino poaching and the illegal sale of rhino horn.
Rand Refinery
Rand Refinery
To support Rand Refinery's new business strategy, the need was identified for a more 'future-proof' brand. Yellowwood was contracted to help.
Arch Chemicals / HTH
Arch Chemicals / HTH
Under increasing competitive pressures, Arch Chemicals recognised the need to change their approach to the market to ensure that they remain the No.1 choice in sanitisation products for home swimming pools.
Dairybelle
Dairybelle
Refreshing one of the most loved dairy brands in South Africa.
Element Investment Managers
Element Investment Managers
Avusa
Avusa
Avusa (previously Johnnic Communications) was a traditional media company looking to prepare itself for an exciting digital future. It sought a corporate name, brand image and identity that would reflect its new strategic intent.
Xiocom Wireless
Xiocom Wireless
Xiocom Wireless, an Atlanta based communication technology company has become a true world telecommunications player through its unique leading wireless and connectivity innovation technology.
SASOL
SASOL
The Sasol brand is reaching new frontiers. Literally. With opportunities opening up in Asia, the Middle-East and Europe, Sasol identified the need to transliterate it’s English brand signature as well as the positioning statement into Arabic, Farsi, Mandarin, Katakana, Hindi and Portuguese.
Abagold
Abagold
Abagold is committed to the sustainable cultivation of environmentally friendly abalone of the highest possible quality, for the Asian retail market.
Coca-Cola
Coca-Cola
Coca-Cola’s International’s internal brand engagement initiatives required global relevance and cutting-edge efficiency. Yellowwood have completed several brand engagement identity projects for one of the world’s leading brands.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
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