Corporate brand name generation and identity creation in a rapidly changing media landscape
Avusa (previously Johnnic Communications) was a traditional media company looking to prepare itself for an exciting digital future. It sought a corporate name, brand image and identity that would reflect its new strategic intent.
They've assisted us in refining our brand definition,
comprising of the brand essence, positioning and architecture. We
were pleased with Yellowwood's professionalism, as well as the
insights and quality of work that they produced. Based on their
delivery and the value that they've consistently added to our
business, we would recommend them as a strategic partner