Our People

Staying true to her passion, Nicole's journey formally started at the University of Cape Town when she graduated with a Business Science degree with Honours in Marketing. Academic highlights included being awarded a faculty scholarship and Marketing class medals.

Subsequently, Nicole chose to experience life in Financial Services and joined Standard Bank in 2007 being part of the Global Strategic Marketing team. It was here that she gained insight into the world of banking from both the marketing and business side with projects ranging from segmentation in key African markets to sponsorship reviews and the development of marketing toolkits.

Being intrigued by the approach of Unconventional Wisdom™ and Nicole's goal of being challenged on a daily basis led her to Yellowwood in 2011, where she goes back to her puzzle building roots, solving business and marketing problems as a Strategist.

In her spare time Nicole tries to see as much of the world as possible through travel with other interests including reading, trivia, current affairs, the movie industry and theatre.