Our People
Steel
Nicky joined Yellowwood in 2007. As well as her COO role, she heads up Yellowwood's Cape Town team and business. Nicky has solid classical marketing & branding experience, having spent many years in traditional brand marketing at blue chip FMCG companies, locally and abroad.
She spent 8 years in the UK where she worked for Unilever UK for 7 years on some of their leading brands such as PG Tips tea, Lipton, Flora, Dove, Persil, to name a few. Her Unilever experience includes both Brand Management and extensive Customer (Shopper) Marketing Management in both the UK & Western European markets. Also in the UK, she worked for Kraft Foods in their MEA Marketing Division. Prior to that, Nicky worked for Procter & Gamble, SA.
Nicky joined Yellowwood as a senior strategist and moved through the ranks to GM Cape Town and onto COO. Nicky's experience at Yellowwood includes developing brand and marketing strategies for clients in a broad spectrum of categories, from FMCG and retail, to IT and financial services. In addition to her strategic and marketing skills, Nicky has made an art of developing people, knowledge management and transferring skills and has also engineered all the Yellowwood businesses systems and processes to enable them to operate across the continent effectively.
Nicky qualified from the University of Cape Town in 1996 with a Business Science Marketing Honours degree.
Any spare time Nicky can find is spent running, cycling, swimming and hiking in the beautiful Cape mountains.
