Our People
Naidoo
Fuelled on by her belief that the learning is never done, Dhatchani's journey through the corporate world has been a winding one, with stops in consumer market research, FMCG marketing and banking along the way, before joining Yellowwood in 2011.
Dhatchani's corporate career began at Research Surveys (now TNS Research Surveys) where she was trained in research methodology, worked across diverse products and industries, but most importantly learnt to see things from the customer's point of view.
Spurred on by a growing passion for branding and intrigued by the emotional connections that consumers form with their brands, she made the leap to 'client side' and brand management at Colgate Palmolive SA. Here she gained classical marketing experience working in the household and personal care categories, with her longest tenure managing the Palmolive shower gel and liquid hand soap ranges.
A move into the world of banking allowed her to broaden her experience by applying her marketing skill in a different environment, and she spent time in the sales environment at Standard Bank and marketing strategy at FNB before joining Yellowwood in 2011.
An academic at heart, Dhatchani is happiest when she is using her brain, questioning, analyzing, thinking about things from different angles. She holds a Business Science Marketing Honours degree from the University of Cape Town, and a Master of Business Administration degree from the Gordon Institute of Business Science (GIBS) in Johannesburg.
In her spare time she can be found with her nose in a book, at the movies or theatre, or enjoying time with family and friends.
