Our People

Charles holds a Graphic Design diploma from Technikon Pretoria. Shortly after qualifying, he started his career as a designer and art director at Young & Rubicon and later, Ogilvy & Mather Promotional Campaigns.

Then Charles' curiosity got the better of him. He wanted to know what's behind the creative briefs that were coming across his desk. Where did those consumer insights and strategies come from? Where did it all start? To help answer the question, Charles decided to buy a suit and join TBWA Tequila as an account executive in 2000, later working his way up to account manager at TBWA Hunt Lascaris and account director at TBWA Gavin Reddy.

Still, Charles felt his quest to uncover the origins of effective marketing wasn't over, but by now he knew exactly where to look. In 2011, Charles waded further upstream by joining Yellowwood Future Architects. And there it was: A fountain of pure market insight, and a pool of top notch brand planning talent, tools and techniques.

Charles dove in at the deep end and now his unique background adds new dimensions to the value Yellowwood Future Architects brings to it clients.