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May: The only constant is change
31 May 2013
A change is as good as a holiday, they say. Which is handy for our Johannesburg office since they're not getting a holiday - they're just getting a new address. Say goodbye to Fricker Road; from 1 June we will be in our fancy new offices at 3 Sandown Valley Crescent. All phone numbers remain the same, so it's no excuse not to call.
April: Sweat the small stuff
30 April 2013
There's something quite comforting about a big communication campaign. Most of us marketers feel proud of our insight and creativity when we see our perfectly crafted message go live. It’s a false sense of security, of course, because the real world is messy and complicated and you don’t have nearly as much control over how people perceive you as you think you do. You certainly can’t just tell people what to think, and the winning brands of today know that it’s much more about what you do and how you do it, than what you say.
March: Out of office, in mind
27 March 2013
There certainly are a lot of Out Of Office replies flying about at this time of year - and we hope we reached you before you set yours up to head out for the long weekend. We have some bubble-bursting news to break: great marketers are never switched off when they're out of office. In fact, getting out from behind your desk is an essential part of your job. It helps you spot opportunities, and inspires new mental connections. Most importantly, it can help you make your marketing more relevant to the people you are trying to reach.
February: Passion isn't just for lovers
28 February 2013
There is one thing that all successful brands have in common - they have built a community of employees and consumers who feel passionate about them. Without passion, your brands aren't really brands at all - they're simply names on products or ways to navigate a category. Passion catapults businesses to success, but it's a difficult thing to get right.
January: Lucky Number 13
28 January 2013
Welcome to the first edition of our Ask-Y newsletter! We're excited to be bringing this to you, and excited about 2013 in general. Not only did the Mayan prophecy turn out to be nothing but a valuable lesson in the endurance, virality and emotional power of good storytelling, but marketing is finding its post-digital feet and we can't wait to get stuck in.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
NEWSLETTER SIGNUP
Enter your details below to receive our monthly updated newsletter on everything brand & marketing related.
Subscribe to our newsletter
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