28 February 2014
Our recent work for the City of Cape Town has been splashed across every local newspaper and fuelled furious social media debates. We’ve been approached for new work by those who love it, and shouted at by those who hate it. Everyone has an opinion – but sadly those opinions were formed in the absence of context or story, from a distorted image leaked to the press. That’s the highly-charged nature of politics, and certainly not the way to launch a new brand. For the missing context and story, read our post below from David, where he shares the brand strategy, our design journey and the symbolism and meaning of the solution we developed.