News

Find out what’s been happening at Yellowwood.

BY Yellowwood
17 March 2014
Yellowwood has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.
BY The Rand Show
14 November 2012
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.
BY Advertising Benevolent Fund
30 May 2012
Brand expert, advertising guru, commentator and South African industry 'elder', Andy Rice has become 'patron of the ABF (Advertising Benevolent Fund)'. He is the first ever patron of the 43-year-old fund that is the vital support system behind the advertising, media and marketing industries.
BY Yellowwood
24 November 2011
Award winning SA design and branding agency - GRID, has announced a formal partnership with Yellowwood.
BY Gbenga Salau
1 August 2011
Every organisation wants to be on top of its sector. So, most firms ensure that the marketing drive for its brand is one that guarantees it an all-season presence in the marketplace. And they are aware that to be a classic brand goes beyond mere wishful thinking.
BY Oluwaseyi Bangudu
27 June 2011
Yellowwood, a marketing and branding consultancy with offices in Johannesburg and Cape Town, has stated that it is set to invest in Nigeria, as a major priority market, as it believes that it is increasingly becoming a gateway to the continent, with lots of business opportunities waiting to be harnessed.
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