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African Attitudes Event

There’s no such thing as “the African consumer”

So many businesses are looking to expand across Africa, and yet so few understand the consumers who will determine if they succeed. Analysis about Africa typically focuses on the numbers: GDP growth rates, market penetration, average income.

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Great marketing is about connecting with people. Join us as we look at Africa beyond the numbers: How to market in a way that is more relevant, engaging, human and impactful for your business across the continent.

  • Lessons we’ve learnt from pan-African insight and strategy projects
  • Findings from our latest white paper on archetypal African consumers and attitudes?
  • Keynote address from Carol Abade, the Kenyan CEO of SA-based EXP, Africa’s leading experiential marketing agency

It promises to be an inspiring, thought-provoking and unmissable event!

Purchase your tickets now


Wednesday, Feb 25, 07:15 - 08:45. Sandton - The Venue Greenpark

Cape Town

Thursday, Feb 26, 17:15 - 18:45. Cape Town - Protea Fire & Ice Hotel


How can we help?
To discuss how our team can help your business achieve true results, please contact us
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