So many businesses are looking to expand across Africa, and yet so few understand the consumers who will determine if they succeed. Analysis about Africa typically focuses on the numbers: GDP growth rates, market penetration, average income.
Great marketing is about connecting with people. Join us as we look at Africa beyond the numbers: How to market in a way that is more relevant, engaging, human and impactful for your business across the continent.
It promises to be an inspiring, thought-provoking and unmissable event!
Wednesday, Feb 25, 07:15 - 08:45. Sandton - The Venue Greenpark
Thursday, Feb 26, 17:15 - 18:45. Cape Town - Protea Fire & Ice Hotel