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The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
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Passion - Romantic Notion or Sound Business Principle?
Posted by
Donna-Rae Patricios at 08:00
A recent study by the Gallup organization states that disengaged workers costs the U.S. economy $350 billion a year in lost productivity! I admit to expecting a similarly gloomy picture on our shores, if the faces of many customer facing employees I regularly experience are anything to go by. So perhaps you will share my surprise to learn, that according to the iOpener Institute for People and Performance, about half of South Africans are particularly positive about the impact and meaning of their work.
Township shopping malls: Can they sustain big retail brands?
Posted by
Khumo Maluleke at 08:00
Sowetans have seen the development of a number of shopping malls in the past few years, with the tenant mix coming to resemble that found in upmarket suburbs.
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This Valentine’s Day, turn “the first date” with your consumer into a relationship
Posted by
Robert Jameson at 08:00
The need to love and be loved in return is a fundamental and universal human need – and satisfying this need is the foundation for any successful relationship. For brands to succeed, they need to form real relationships with consumers too. For some this may come naturally, but for others it can be daunting, difficult and often disastrous. It may be a comfort to know that dating tips can help.
Moments of Truth: Getting consumers to fall in love with your brand
Posted by
Ane du Preez at 08:00
Have you ever fallen in love? Have you ever had your heart broken? Sometimes it only takes a second to realise that you’re completely in love, but often things that are going well get ruined when a potential suitor performs a “deal breaker” that puts both of your statuses back to “single”.
Searching for Sugarman: How relevance drives success
Posted by
Ryan Flynn at 08:00
Admittedly a bit delayed, this past weekend I finally got round to watching “Searching for Sugarman”. Not only did the film captivate me for its full duration, I now understand why all the fuss surrounding the film is warranted… because it has key lessons for marketing and branding, of course!
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Turbulent South Africa: can consumers help achieve social good?
Posted by
Al Mackay at 08:00
Two industries have erupted in violence in the past few months. In both industries, disillusionment and anger have set in at the slow pace of change for workers as South Africa struggles to overcome its legacy as an economy built on cheap labour to one of shared prosperity. But there is a crucial difference between the two industries in question: one has an interface with consumers, the other does not.
Localising Christmas: The Tradition/Relevance Gap
Posted by
Al Mackay at 08:00
It’s the end of the year and we all know what that means – beaches, braais and spending as much time with friends and family as we can. We’ll eat too much and struggle to stay cool in the sticky heat and many of us will celebrate Christmas. Even those of us who do not celebrate will struggle to avoid the Christmas atmosphere all around – our retailers make sure that we are confronted with snowflakes, snowmen, pine trees and reindeer wherever we go. It irritates me every year. What do any of these things have to do with our experience of December? It strikes me as bad marketing.
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