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Join our conversations on marketing, brands, consumer and business insights and trends. Effective marketing starts with asking Y.

Branding: Nespresso. What else?
Posted by
Nicole Zetler at 12:00
I must confess, I have a new favourite brand that I've added to my elite few - and I'm a little bashful about it. I never thought I would fall for something so gimmicky, unnecessarily overpriced and overtly yuppie. But I have, and now I'm completely hooked! The brand in question is Nespresso - the single-serving, capsule-based coffee purveyors.
A week in the wood
Posted by
Claire Brayshay at 10:00
I used to perceive the working world as a bit of a “concrete jungle” – a high density, undesirable place. The term infers rigidity and structure, but it infers a sense of adventure and exploration, too. The working world holds both pessimism and promise, and I was intrigued to find out - quite on point with Yellowwood’s latest white paper - whether it holds sufficient purpose.
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Pick a Fight to Get Noticed: The rise of Brand Samsung
Posted by
Roscoe Sprong at 08:00
While the Apple vs. Samsung lawsuit (where Samsung was ordered to pay Apple over a billion dollars) is by now old news, it has given us time to reflect on its effect.
Abercrombie & Fail: Brand positioning versus the people
Posted by
Al Mackay at 11:00
I’m finding it hard to look away from the scandal engulfing Abercrombie & Fitch, following their CEO Mike Jeffries’ public announcement that the reason his company refuses to make plus-sized clothing is that they target the ‘cool kids’ – implying, of course, that fat people would ruin his brand. In his words “a lot of people don’t belong, and they can’t belong. Are we exclusionary? Absolutely.”
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Building the brands of tomorrow with Shanduka Black Umbrellas
Posted by
Al Mackay at 10:00
We love helping people focus their thinking and build brands to grow their businesses. We spend our not-so-nine-to-five days doing it for blue chip companies, but for some of us that isn’t enough. We wanted to take our experience of solving marketing’s toughest problems, and use it to help start-ups and small businesses too.
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Vernacular languages in advertising: adding value to brands?
Posted by
Mondli Nhlapo at 12:00
Given South Africa’s context as a multicultural market, it’s odd that we often overlook the use of vernacular languages in brand communications and activities.
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Born-Free or Generation Y: It’s time to localise our analysis of generational trends
Posted by
Al Mackay at 12:00
Generational studies are a bit like horoscopes: there are character traits that are broad enough to see yourself in them, but they’re probably not an accurate reflection of everyone who happens to have been born within that time frame.
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Purpose in Africa: Doing well by doing good
Posted by
Nicole Velleman at 12:00
Brand purpose is one of the most powerful tools for growth and sustainability in a global marketplace devoid of trust in business. A brand’s purpose is its reason for being – it goes beyond what you do, or who you’re doing it for. Purpose is the why: why your business exists, and why that should matter.
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