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The path to successful innovation for Africa
Posted by
Al Mackay at 08:00
Last month we launched our latest white paper, Transformative Innovation: The African Path to Success. It is a practical guide to help African businesses innovate to grow and transform categories and markets, staying ahead of increasing global competition and creating better, more relevant products, services and business models.
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Brand.It 2013 Champions Announced
Posted by
Al Mackay at 12:00
On Wednesday 16 October, five finalist teams of students from the UCT Marketing Association competed head to head for the title of Brand.It 2013 champions. This was the culmination of twelve weeks of hard work for the students – including primary research, brand crafting and marketing planning.
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Great South African Innovations
Posted by
Marios Flourentzou at 12:00
With all the doom and gloom at the moment because of price hikes, strikes and an economy that’s stuck, it’s worth remembering that South Africans are brilliant innovators – and we have invented some of the world’s most useful and amazing things.
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When Loyalty isn’t Loyalty at All
Posted by
Al Mackay at 12:00
I have recently switched network providers. I admit this to people sheepishly, because I was once a fierce and vocal brand ambassador for the network I have now left. I thought that they did an excellent brand job: fun and dynamic, relevant to – and celebratory of – local culture, they represented so many things that I love in a brand.
Does your brand positioning stretch into Africa?
Posted by
Louise MacRobert at 11:00
With so many African countries enjoying economic growth and increasing stability, global brands are rushing to get involved. They are expanding their offerings into new markets at an enormous rate, joined by South African companies spreading north on the continent.
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14 Aug
umbraco.MacroEngines.PropertyResult

Hands On

Hands On
Posted by
David Blyth at 10:00
As the world hurtles into a future which is defined by more content, more information, and more intrusion of technology into our lives, the need for curated, simplified and relevant experiences will grow. To achieve this, our interaction with technology will become ever-more tactile. Instead reams and reams of copy, we’ll drag and drop, zoom in and zoom out. We’ll skip videos and skim articles – all with our fingers. We’ll pull files across screens and widen our fingers to open or zoom in.
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Brand Naming 101:
Posted at 11:00
Whether you’re naming a pet, a child or your business, naming can be a touchy subject. Subjectivity hinders our judgement and makes us fight. Understanding your market can help reduce the subjectivity. And so does the right process; balancing creativity with strategic insight.
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The power of the small Cs
Posted by
Sonja Lombard at 12:00
When Yellowwood launched Engager a few years ago, there were three Big Cs on which South Africa’s most engaging brands scored highly: these were Conviction, Commitment and Connection. The nine pillars of brand engagement in the Engager model are massively important, but I’d like to suggest that when it comes to building a retail brand, there are another 3 Cs which are critically important but often get overlooked.
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