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Traditional Luxury Brands on Social Media…Yay or Nay?
Posted by
Nozipho Gumede at 12:00
Exclusivity is an important characteristic of luxury brands. Luxury brands have traditionally strived to create the ‘brand dream’ - a perception of distance between themselves and their customers. This makes social media engagement tricky as social is, by definition, the complete contradiction of exclusivity.
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Yellowwood launches new white paper: African Attitudes - Marketing Beyond the Numbers
Posted by
Al Mackay at 10:00
With many African economies booming and middle classes growing, African expansion is on the agenda of most South African and many global brands, yet insight into each African market often doesn’t go deeper than a few key numbers: GDP growth rates, market penetration, consumer spending.
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Branding without Culture
Posted by
Al Mackay at 12:00
I was really amused the other day, while watching an episode of The Simpsons on TV, to see a pair of weird, deadpan New Zealander musicians as the stars of the show. The two cartoon characters, counsellors at an Arts Camp that Lisa Simpson attends, were quite clearly based on Bret and Jemaine from Flight of the Conchords – in character, occupation, voice and even the way they were drawn - although that was never mentioned in the episode.
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Offer jobs, not just products
Posted by
Al Mackay at 10:00
Last week I spoke at a conference on Accelerating Youth Employment in South Africa. The conference was organised by Harambee, a non-profit that bridges the gap between job-seekers and the formal economy by providing psychometric testing, job-matching and training of young people for interviews and the workplace. The work they do is inspirational, but we were surprised earlier in the year when they surfaced as a favourite brand amongst young, lower income South Africans in research that we were conducting for our white paper Building Brands in a Rapidly Changing South Africa. They are not a consumer brand, after all.
A new look for radio: re-launching two of SA’s favourite stations
Posted by
Ross Thornton-Dibb at 14:00
Happy Spring Day South Africa! For once, the seasons have stuck to their appointments in the calendar and we’re suddenly enjoying gloriously sunny and warm weather. As buds start opening on trees across the country, spring is also bringing renewal and rebirth to two of South Africa’s favourite radio stations.
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Brand endorsements: Any famous face won’t do…
Posted by
Tumisang Matubatuba at 14:00
Sports brands and athletes have formed powerful partnerships in the past. Adidas and Under Armour have used athlete endorsements to great effect. Nike’s partnership with Michael Jordan is well-known and successful. These collaborations make sense to the consumer, the athlete and the brand. They leverage the aspiration and emotional benefits of the brand in a way that consumers enjoy.
Nairobi - Africa's innovation hub?
Posted by
Paul Drawbridge at 13:00
In my 18 months now in Kenya, I’ve slowly adjusted to life in Nairobi, having left my beloved London behind. One of the signs of this happening is that I’ve been unsubscribing from various email updates - you know the kind: restaurant offers, museum and exhibition releases, etc.
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The Truth will set your design free
Posted by
Ross Thorton at 13:00
There is nothing like brilliant design thinking packaged in high gloss and delivered on a world stage to set a designer's mind racing. So when I arrived back in Joburg in the first few days after Design Indaba 2014, I was packed to the gunwales with inspiration and desire to do great design.
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