1 September 2010
Actor and vaudeville comedian Irwin Corey said: "Marriage is like a bank account: you put in, you take out, you lose interest." Brands are finding themselves in similar love spats with consumers these days. The recession caused quite a few brand break-ups as well as some quick hook-ups that sometimes ended in tears. So what makes a brand marriage successful? Having read the recently released Interbrand Best Global Brands 2010 report, it became clear that it takes more than just romance.