Articles

What we have to say on effective marketing.

Winning with cautious consumers
BY Shannon Sandilands
31 March 2017
Each year presents new lessons, and 2016 was no different. The turbulence of economies and the unpredictability of politics were apparent not only in SA but also globally.
Thinking outside the pie: innovation to transform African business
BY Yellowwood
1 March 2017
The eyes of the world are on Africa as businesses search for new sources of growth. To retain our home ground advantage in this increasingly competitive context, we need to become better at innovation.
Doing Business on Purpose
BY Yellowwood
16 February 2017
In a bottom-line driven world, purpose may sound like a vague and pointless concept on which to focus your energy.
The Brand Equations You Need to Know
BY Yellowwood
24 August 2016
Succeeding as a marketer in an over stimulated, choice-flooded, omni-channel world is no small task. We have to remind ourselves to stop what we’re doing, take a deep breath and look at what’s going on outside our own environment.
Company values: Ditch the clichés, embrace the meaningful
BY Elsa Gouws
24 August 2016
In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent. As a result, it is critical to express who you are as a company through a distinctive set of values.
Winning in the New Brand World
BY Yellowwood
15 August 2016
“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” This ancient Chinese proverb may be true but is only useful in its application.
Renewing Your Brand Vows  - Getting the ‘I Do’
BY Yellowwood
2 August 2016
Irwin Corey, an actor and vaudeville comedian, once commented: “Marriage is like a bank account: you put in, you take out, you lose interest.”
Without trust, your brand is forever fragile
BY Yellowwood
26 July 2016
In an environment characterised by uncertainty, consumers choose to deal with people, businesses and brands they trust.
Marketing to SA’s youth: 7 ways to fly or fail
BY David Blyth
24 May 2016
Gone are the days of children being seen and not heard. Today’s youth have a voice and they are not scared to use it. The problem at times is that we’re not yet listening. We should be. This is a savvy, influential generation, with sheer numbers, decision-making power and tech know-how behind them. So says David Blyth, CEO of Yellowwood.
Black tax and the opportunity for brands
BY Tumisang Matubatuba
10 May 2016
The concept of black tax has drawn a lot of attention in recent years. It is something that is considered important yet remains difficult for many marketers to fully understand. The concept of black tax has many layers to it, which has led to various interpretations of what it means and its impact on society.
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