Thought leadership in marketing strategy, branding and design.


Unite and Conquer: The Power of Togetherness to Inspire South African Consumers
BY Al Mackay
16 April 2014
Take a look at the election posters currently hugging lamp-posts across the country and it’s easy to spot a theme: “Together we move South Africa forward” and “Together for change. Together for jobs”
Voters as heroes and the art of brand loyalty
BY Al Mackay
2 April 2014
The level of loyalty and emotional investment that political parties in this country get out of their supporters is quite staggering, especially when you consider that they are only allowed big ‘advertising’ campaigns once every five years. If private sector brands could elicit such customer loyalty, their marketing directors would retire at 40 – rich, happy and fulfilled.


BY Yellowwood
17 March 2014
Yellowwood has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.
BY The Rand Show
14 November 2012
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.


30 September 2013
With increasing competition and opportunity in Africa, the need for innovation has never been greater. If we get the model right, African businesses can lead the world in growing new markets and categories, and generating long-term competitive advantage.
24 June 2013
Join us for the launch of our latest white paper and a strategic conversation on the power of purpose in marketing.
Client Results
Brand Identity Transliteration
The Sasol brand is reaching new frontiers. Literally. With opportunities opening up in Asia, the Middle-East and Europe, Sasol identified the need to transliterate it’s English brand signature as well as the positioning statement into Arabic, Farsi, Mandarin, Katakana, Hindi and Portuguese.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
  Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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