Thinking

Thought leadership in marketing strategy, branding and design.

OPINIONS AND ARTICLES

Marketing to SA’s youth: 7 ways to fly or fail
BY David Blyth
24 May 2016
Gone are the days of children being seen and not heard. Today’s youth have a voice and they are not scared to use it. The problem at times is that we’re not yet listening. We should be. This is a savvy, influential generation, with sheer numbers, decision-making power and tech know-how behind them. So says David Blyth, CEO of Yellowwood.
Black tax and the opportunity for brands
BY Tumisang Matubatuba
10 May 2016
The concept of black tax has drawn a lot of attention in recent years. It is something that is considered important yet remains difficult for many marketers to fully understand. The concept of black tax has many layers to it, which has led to various interpretations of what it means and its impact on society.
Pressure points of being a youth in the SA workplace
BY David Blyth
1 March 2016
Last year’s Matriculants, who form part of the Millennial generation, represent a new way of thinking, working and interacting in the workplace. It is also becoming increasingly clear that they will face some tough challenges on the road ahead…and employers need to take these challenges into account.

LATEST NEWS

BY Yellowwood
17 March 2014
Yellowwood has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.
BY The Rand Show
14 November 2012
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.
BY Advertising Benevolent Fund
30 May 2012
Brand expert, advertising guru, commentator and South African industry 'elder', Andy Rice has become 'patron of the ABF (Advertising Benevolent Fund)'. He is the first ever patron of the 43-year-old fund that is the vital support system behind the advertising, media and marketing industries.

LATEST EVENTS

9 October 2015
Join us as we uncover new perspectives on the youth of SA and explore how marketers can engage with the youth in a language that connects with their hearts
28 January 2015
There’s no such thing as “the African consumer”
30 September 2013
With increasing competition and opportunity in Africa, the need for innovation has never been greater. If we get the model right, African businesses can lead the world in growing new markets and categories, and generating long-term competitive advantage.
Client Results
Avusa
Corporate brand name generation and identity creation in a rapidly changing media landscape
Avusa (previously Johnnic Communications) was a traditional media company looking to prepare itself for an exciting digital future. It sought a corporate name, brand image and identity that would reflect its new strategic intent.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
  Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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