Thinking

Thought leadership in marketing strategy, branding and design.

OPINIONS AND ARTICLES

Aspirational brands for the South African consumer
BY Nicole Velleman
29 September 2014
It’s no secret that South Africans are aspirational. We’re a nation of big-dreamers and self-starters that want to make things happen and build a better, more successful future for ourselves and those around us. And it’s not just a sentiment either – it’s a reality.
Battleground Africa: The Coming Financial Services Brand War
BY Paul Drawbridge
1 September 2014
The financial services industry is still pretty under-developed in most parts of Africa. Penetration of banking is low, internet banking is just starting up and very few people are currently insured. It’s not uncommon to find people, especially in rural areas, who would rather keep their money hidden in their homes than entrust a bank with it.

LATEST NEWS

BY Yellowwood
17 March 2014
Yellowwood has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.
BY The Rand Show
14 November 2012
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.

LATEST EVENTS

30 September 2013
With increasing competition and opportunity in Africa, the need for innovation has never been greater. If we get the model right, African businesses can lead the world in growing new markets and categories, and generating long-term competitive advantage.
24 June 2013
Join us for the launch of our latest white paper and a strategic conversation on the power of purpose in marketing.
Client Results
Vital Health Foods
Brand Refresh
Giving a grand South African lady a new dress.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
  Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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