Thinking

Thought leadership in marketing strategy, branding and design.

OPINIONS AND ARTICLES

Koo and Yellowwood repackage a rich brand story
BY Ross Thornton-Dibb
8 February 2016
Koo, one of South Africa’s favourite brands (2015 Sunday Times Top Brands Survey) has partnered with Yellowwood Future Architects to overhaul its on-shelf presence after a decade of comfort in the same clothes.
The Three I's of 2016
BY Shannon Sandilands
1 February 2016
As we settle into the New Year and continue to ride the wave of optimism, fresh thinking and enthusiasm. We find ourselves emerging out of a marketing cycle triggered by a flood of trend reports and market predictions - and whilst some of these ‘trends’ ignite our creativity and spark some ideas, understanding and implementing them can be more challenging than sticking to our New Year’s resolutions.
Brand Politics: Balancing personal and organisational brands
BY Al Mackay
6 May 2015
Helen Zille’s news last month that she would not be standing for re-election as the leader of the Democratic Alliance surprised almost everyone who heard it. With no obvious replacement with her kind of stature or experience, it makes you realise how risky it can be to have such concentrated brand power in the leader of an organisation.

LATEST NEWS

BY Yellowwood
17 March 2014
Yellowwood has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.
BY The Rand Show
14 November 2012
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.
BY Advertising Benevolent Fund
30 May 2012
Brand expert, advertising guru, commentator and South African industry 'elder', Andy Rice has become 'patron of the ABF (Advertising Benevolent Fund)'. He is the first ever patron of the 43-year-old fund that is the vital support system behind the advertising, media and marketing industries.

LATEST EVENTS

9 October 2015
Join us as we uncover new perspectives on the youth of SA and explore how marketers can engage with the youth in a language that connects with their hearts
28 January 2015
There’s no such thing as “the African consumer”
30 September 2013
With increasing competition and opportunity in Africa, the need for innovation has never been greater. If we get the model right, African businesses can lead the world in growing new markets and categories, and generating long-term competitive advantage.
Client Results
City Lodge Hotels
Go to market strategy
Yellowwood repositioned and redesigned the brands, and identified and prioritised what needed to be done to take them market successfully – from services and products, to guest experience and value-adds.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
  Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
Share to Facebook Share to Twitter Share