Thinking

Thought leadership in marketing strategy, branding and design.

OPINIONS AND ARTICLES

The Brand Equations You Need to Know
BY Yellowwood
24 August 2016
Succeeding as a marketer in an over stimulated, choice-flooded, omni-channel world is no small task. We have to remind ourselves to stop what we’re doing, take a deep breath and look at what’s going on outside our own environment.
Winning in the New Brand World
BY Yellowwood
15 August 2016
“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” This ancient Chinese proverb may be true but is only useful in its application.
Renewing Your Brand Vows  - Getting the ‘I Do’
BY Yellowwood
2 August 2016
Irwin Corey, an actor and vaudeville comedian, once commented: “Marriage is like a bank account: you put in, you take out, you lose interest.”

LATEST NEWS

BY Yellowwood
17 March 2014
Yellowwood has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.
BY The Rand Show
14 November 2012
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.
BY Advertising Benevolent Fund
30 May 2012
Brand expert, advertising guru, commentator and South African industry 'elder', Andy Rice has become 'patron of the ABF (Advertising Benevolent Fund)'. He is the first ever patron of the 43-year-old fund that is the vital support system behind the advertising, media and marketing industries.

LATEST EVENTS

9 October 2015
Join us as we uncover new perspectives on the youth of SA and explore how marketers can engage with the youth in a language that connects with their hearts
28 January 2015
There’s no such thing as “the African consumer”
30 September 2013
With increasing competition and opportunity in Africa, the need for innovation has never been greater. If we get the model right, African businesses can lead the world in growing new markets and categories, and generating long-term competitive advantage.
Client Results
Avusa
Corporate brand name generation and identity creation in a rapidly changing media landscape
Avusa (previously Johnnic Communications) was a traditional media company looking to prepare itself for an exciting digital future. It sought a corporate name, brand image and identity that would reflect its new strategic intent.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
  Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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