Thinking

Thought leadership in marketing strategy, branding and design.

OPINIONS AND ARTICLES

Brand Politics: Balancing personal and organisational brands
BY Al Mackay
6 May 2015
Helen Zille’s news last month that she would not be standing for re-election as the leader of the Democratic Alliance surprised almost everyone who heard it. With no obvious replacement with her kind of stature or experience, it makes you realise how risky it can be to have such concentrated brand power in the leader of an organisation.
2015 will bring overt customer obsession
BY David Blyth
2 February 2015
The fundamentals of marketing excellence will never change. Just like the shopkeepers who earned their customers’ trust before the age of branding, powerful brands are those that understand and relate to people, listen and respond with high emotional intelligence and generally make the customer feel good about him or herself.
Aspirational brands for the South African consumer
BY Nicole Velleman
29 September 2014
It’s no secret that South Africans are aspirational. We’re a nation of big-dreamers and self-starters that want to make things happen and build a better, more successful future for ourselves and those around us. And it’s not just a sentiment either – it’s a reality.

LATEST NEWS

BY Yellowwood
17 March 2014
Yellowwood has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.
BY The Rand Show
14 November 2012
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.
BY Advertising Benevolent Fund
30 May 2012
Brand expert, advertising guru, commentator and South African industry 'elder', Andy Rice has become 'patron of the ABF (Advertising Benevolent Fund)'. He is the first ever patron of the 43-year-old fund that is the vital support system behind the advertising, media and marketing industries.

LATEST EVENTS

28 January 2015
There’s no such thing as “the African consumer”
30 September 2013
With increasing competition and opportunity in Africa, the need for innovation has never been greater. If we get the model right, African businesses can lead the world in growing new markets and categories, and generating long-term competitive advantage.
25 February 2013
Yellowwood 2013 Trends event - Are you relevant? - in March
Client Results
Sorbet
Strategic Focus for Rapid Brand Growth
Yellowwood helped Sorbet focus and articulate their business purpose, providing them with a clear strategic direction in which to take the business.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
  Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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UNCONVENTIONAL WISDOM®