Thinking

Thought leadership in marketing strategy, branding and design.

OPINIONS AND ARTICLES

Four Steps to Brand Survival in Tough Economic Times
BY David Blyth
29 May 2014
The news of “a significant downward revision of South Africa’s economic growth forecast for this year”[1] will be setting off alarm bells in many marketers’ minds.
Brands that have made it in the new South Africa
BY Al Mackay & David Blyth
19 May 2014
Democratic South Africa turned twenty last month, and we think it’s an excellent time to take stock of the progress the country has made, and whether brands are keeping up with our rapidly-changing market.

LATEST NEWS

BY Yellowwood
17 March 2014
Yellowwood has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.
BY The Rand Show
14 November 2012
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.

LATEST EVENTS

30 September 2013
With increasing competition and opportunity in Africa, the need for innovation has never been greater. If we get the model right, African businesses can lead the world in growing new markets and categories, and generating long-term competitive advantage.
24 June 2013
Join us for the launch of our latest white paper and a strategic conversation on the power of purpose in marketing.
Client Results
Abagold
Premiumisation in the Asian retail market
Abagold is committed to the sustainable cultivation of environmentally friendly abalone of the highest possible quality, for the Asian retail market.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
  Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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UNCONVENTIONAL WISDOM®