Marketing Planning

Once you have defined what your brand should stand for, you need to put the plan together to start making this a reality - this is Marketing Planning.

A comprehensive Marketing plan will define:

• The marketing objectives
• The key jobs to be done to deliver on these objectives
• The brand-led activities linked to each of the jobs
• The timing of the activities, who is responsible and the budget required
• How success will be measured

Marketing Planning is typically a collaborative process, facilitated and guided by Yellowwood, but with involvement and input from the client team.