Client Results
Brand Identity Transliteration
The Sasol brand is reaching new frontiers. Literally. With opportunities opening up in Asia, the Middle-East and Europe, Sasol identified the need to transliterate it’s English brand signature as well as the positioning statement into Arabic, Farsi, Mandarin, Katakana, Hindi and Portuguese.
We have always been impressed with the professionalism, talent and
passion of the Yellowwood team. They have immersed themselves in
the Discovery Brand, enabling them to delivery work that provides a
fresh perspective to our marketing and branding initiatives, yet
aligns fully with our ethos and strategic intent.
- Suzanne Stevens, ex General Manager Marketing Services, Discovery