Yellowwood is a leader in brand strategy and insight.
Brands need clear, focused strategies in order to thrive and add value to their business. We believe that a clearly defined brand strategy gives a business a competitive edge if it combines logic and rigour with emotional creativity to make connections with customers, employees and category changing ideas. This is what we call Unconventional Wisdom™.
One of the most important foundations of great strategy is Insight. It is thus integral to everything we do and the first phase of every project is insight gathering. We combine the robustness of best practice methodology, with creative approaches that help us connect at a deeper level with customers and consumers to deliver brand-changing insight. Each project is designed to address the specific needs and requirements of the client. We do not force-fit projects into pre-determined methodologies or proprietary research products, but rather take the time to clearly understand the category, business, brand and marketing context so that we can define the best solution for the questions at hand.
Once we have the insight to give context to the strategy, we start to challenge the conventions and identify the opportunities to differentiate whilst delivering on the needs of the market and the business.