Opinions and Articles

What do Coca-Cola, Cadbury, Levi Strauss & Co., Volkswagen, KFC, Marlboro cigarettes and Mrs Balls Chutney all have in common? They all have lived through at least one World War, the rise and fall of Communism, the ‘flower power’ 60’s, the first man on the moon, bad hair of the 1980s and not to forget the most recent financial crisis.

Tapping into the same human needs by creating intelligent, interactive systems in which employees can become engaged is a natural next step and a valuable lesson that social media can teach global corporations.

Retail strategy requires constant revision. Develop a clear understanding of how your market understands 'value' in order to negotiate a market offering that is relevant to clients.

Key learnings that SA brands can take from one another.

NICKY STEEL looks at brand integrity and that value of living up to the promises you make in your marketing strategy

Consumers are running the show themselves. They can fast forward, switch off and turn the dial in search of the brands with conversations that really engage them.

It's all in the Name.

How to create a powerful brand proposition.

Discover if your big idea has what it takes to make it in the real world.

Why We Should Challenge