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Award winning SA design and branding agency - GRID, has announced a formal partnership with Yellowwood.

Yellowwood, South Africa’s leading marketing consultancy, has released the ground-breaking findings of the first ever Engager™ Project launched in South Africa. The results show that Pick n Pay is the country’s most engaging brand i.e. the one that consumers feel the strongest connection to, with Coca-Cola and Clover coming in second and third respectively.

Every organisation wants to be on top of its sector. So, most firms ensure that the marketing drive for its brand is one that guarantees it an all-season presence in the marketplace. And they are aware that to be a classic brand goes beyond mere wishful thinking.

For many years we have said that marketing and brand building is customer driven, but never before has this been more true. The challenge of building great brands and enabling customer decision making has become more complex. This, combined with uncertainty as an entrenched reality and the tech-led behavioural change, is at the heart of Yellowwood's changing business model and search for new sources of growth and opportunity.

Yellowwood, a marketing and branding consultancy with offices in Johannesburg and Cape Town, has stated that it is set to invest in Nigeria, as a major priority market, as it believes that it is increasingly becoming a gateway to the continent, with lots of business opportunities waiting to be harnessed.