Case Studies

Giving a grand South African lady a new dress.

The directive was a to investigate both the skincare and cosmetics category and develop a concept that would have both pharmaceutical and premium cues.

What is the right brand to enable Pepcell to grow? What is the best brand architecture strategy to leverage equity strengths?

RAGE would serve as a conduit for public contributions to aid in the prevention of rhino poaching and the illegal sale of rhino horn.

To support Rand Refinery's new business strategy, the need was identified for a more 'future-proof' brand. Yellowwood was contracted to help.

Under increasing competitive pressures, Arch Chemicals recognised the need to change their approach to the market to ensure that they remain the No.1 choice in sanitisation products for home swimming pools.

Refreshing one of the most loved dairy brands in South Africa.

Avusa (previously Johnnic Communications) was a traditional media company looking to prepare itself for an exciting digital future. It sought a corporate name, brand image and identity that would reflect its new strategic intent.

Xiocom Wireless, an Atlanta based communication technology company has become a true world telecommunications player through its unique leading wireless and connectivity innovation technology.

The Sasol brand is reaching new frontiers. Literally. With opportunities opening up in Asia, the Middle-East and Europe, Sasol identified the need to transliterate it’s English brand signature as well as the positioning statement into Arabic, Farsi, Mandarin, Katakana, Hindi and Portuguese.

Abagold is committed to the sustainable cultivation of environmentally friendly abalone of the highest possible quality, for the Asian retail market.

Coca-Cola’s International’s internal brand engagement initiatives required global relevance and cutting-edge efficiency. Yellowwood have completed several brand engagement identity projects for one of the world’s leading brands.