Recognising the need to change market approach to remain the No. 1 choice.
Under increasing competitive pressures, Arch Chemicals recognised the need to change their approach to the market to ensure that they remain the No.1 choice in sanitisation products for home swimming pools.
We recently contracted Yellowwood to help us cluster our
markets dependent on their brand needs, and then develop brand
engagement strategies for each cluster. Working with Yellowwood was
an absolute pleasure. They are true professionals. They were able
to listen and understand the brief, structure the research in a way
that not only addressed the brief but provided additional value
beyond what we had asked them to do and took us along the journey,
developing the strategies as a team.
- Fiona Dowie, Standard Bank