Qualitative Research

Understand how effective your marketing is and what you can do to improve it.

Yellowwood has a full service research offering.

Our primary research offering includes qualitative and quantitative research i.e.

  • Multichannel… Face-to-face, telephonic and digital platforms;
  • Traditional… Focus groups, in-depth interviews and panel discussions;
  • Contemporary… Ethnographic-observational accompaniment, mystery shopping, living diaries;  
  • Anywhere… Intercepts, in-home, POP, place of consumption.
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Client Results
Refresh of the brand identity
Yellowwood helped Freshpak identify sources of growth, reposition its brand and refresh its identity and packaging design to bring the positioning to life.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
 They have professionally and carefully guided us along a path of their recommendation, based on their experience and knowledge. It has been an exciting partnership and we look forward to the final results and implementation thereof 
- – Deirdre Proxenos, Dainfern College
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