Qualitative Research

Understand how effective your marketing is and what you can do to improve it.

Yellowwood has a full service research offering.

Our primary research offering includes qualitative and quantitative research i.e.

  • Multichannel… Face-to-face, telephonic and digital platforms;
  • Traditional… Focus groups, in-depth interviews and panel discussions;
  • Contemporary… Ethnographic-observational accompaniment, mystery shopping, living diaries;  
  • Anywhere… Intercepts, in-home, POP, place of consumption.
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Client Results
KOO turns to Yellowwood for a brand refresh
KOO, one of the country’s top brands (according to the 2015 Sunday Times Top Brands Survey) partnered with Yellowwood Future Architects to refresh its look and remind consumers of its iconic place in SA’s consumer landscape.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
 Yellowwood gave us the direction... you gave us our purpose, you recreated our brand, we have achieved RIBOB and awards! 
- George Steyn, CEO, Pep Group
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