Qualitative Research

Understand how effective your marketing is and what you can do to improve it.

Yellowwood has a full service research offering.

Our primary research offering includes qualitative and quantitative research i.e.

  • Multichannel… Face-to-face, telephonic and digital platforms;
  • Traditional… Focus groups, in-depth interviews and panel discussions;
  • Contemporary… Ethnographic-observational accompaniment, mystery shopping, living diaries;  
  • Anywhere… Intercepts, in-home, POP, place of consumption.
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Client Results
Arch Chemicals / HTH
Recognising the need to change market approach to remain the No. 1 choice.
Under increasing competitive pressures, Arch Chemicals recognised the need to change their approach to the market to ensure that they remain the No.1 choice in sanitisation products for home swimming pools.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
 We recently contracted Yellowwood to help us cluster our markets dependent on their brand needs, and then develop brand engagement strategies for each cluster. Working with Yellowwood was an absolute pleasure. They are true professionals. They were able to listen and understand the brief, structure the research in a way that not only addressed the brief but provided additional value beyond what we had asked them to do and took us along the journey, developing the strategies as a team. 
- Fiona Dowie, Standard Bank
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