Portfolio Strategy

Creating the right mix of products and services to achieve your goals.

A portfolio strategy outlines how a company will use different brands and branding elements to drive profitable growth. 

Portfolio strategy is about building a collection of brands or offerings with different strengths and limitations. Decisions that are optimal for one brand may not be optimal for another and building a successful portfolio strategy is about trade-offs and tough choices. A portfolio strategy ensures you make decisions within a broad framework and don't make decisions in isolation that cost money and may not enhance your business's overall success in the category.

A planned portfolio strategy creates guidelines for future creation, acquisition, building or divesting decisions, and provides focus around your future strategy.

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Client Results
Freshpak
Refresh of the brand identity
Yellowwood helped Freshpak identify sources of growth, reposition its brand and refresh its identity and packaging design to bring the positioning to life.
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 Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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