Portfolio Strategy

Creating the right mix of products and services to achieve your goals.

A portfolio strategy outlines how a company will use different brands and branding elements to drive profitable growth. 

Portfolio strategy is about building a collection of brands or offerings with different strengths and limitations. Decisions that are optimal for one brand may not be optimal for another and building a successful portfolio strategy is about trade-offs and tough choices. A portfolio strategy ensures you make decisions within a broad framework and don't make decisions in isolation that cost money and may not enhance your business's overall success in the category.

A planned portfolio strategy creates guidelines for future creation, acquisition, building or divesting decisions, and provides focus around your future strategy.

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Client Results
Rand Refinery
Refining a 90-year old South Africa Classic.
To support Rand Refinery's new business strategy, the need was identified for a more 'future-proof' brand. Yellowwood was contracted to help.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
 Your understanding of what we do, and your value-add in terms of knowledge and skills in branding and positioning, and your methodology is excellent. 
- Mark Frankel, CEO, Shanduka Black Umbrellas
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