Portfolio Strategy

Creating the right mix of products and services to achieve your goals.

A portfolio strategy outlines how a company will use different brands and branding elements to drive profitable growth. 

Portfolio strategy is about building a collection of brands or offerings with different strengths and limitations. Decisions that are optimal for one brand may not be optimal for another and building a successful portfolio strategy is about trade-offs and tough choices. A portfolio strategy ensures you make decisions within a broad framework and don't make decisions in isolation that cost money and may not enhance your business's overall success in the category.

A planned portfolio strategy creates guidelines for future creation, acquisition, building or divesting decisions, and provides focus around your future strategy.

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Client Results
Refresh of the brand identity
Yellowwood helped Freshpak identify sources of growth, reposition its brand and refresh its identity and packaging design to bring the positioning to life.
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 Yellowwood constantly bring smart and new thinking to the table. 
- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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