A brand is not what you say it is, it's what you
In order for your brand positioning to be experienced by your
customers, it needs to be lived by your people. They need to
understand the promises you are making to the market and how to
deliver them in a way that will connect and engage your
Our Internal Brand Engagement program will help equip each
person with the knowledge they need to align what they do with the
brand vision, as well as inspire them to become brand
Brand Identity Transliteration
The Sasol brand is reaching new frontiers. Literally. With opportunities opening up in Asia, the Middle-East and Europe, Sasol identified the need to transliterate it’s English brand signature as well as the positioning statement into Arabic, Farsi, Mandarin, Katakana, Hindi and Portuguese.
Yellowwood find marketing answers to business problems. Your
recommendation has become a business tool. It's practical strategy
that we can actually use.
- Nobesuthu Tom, Marketing Director, PEP