Design a packaging solution for a new ingestible collagen product.
The directive was a to investigate both the skincare and cosmetics category and develop a concept that would have both pharmaceutical and premium cues.
I thoroughly enjoyed the strat process with Yellowwood, and
got out of it exactly what we had set out to achieve. They brought
pace, insight, and energy to a process that I was fearing would be
slow, drawn out, and not culminate in anything material
- Ryan Till, Primedia