Customer Journey Mapping

Understand how customers experience your brand at every interaction, and how to win them over.

The holy grail for all marketers and businesses is to understand how the customer makes decisions on what to purchase and what influences these decisions.

Customer Journey Mapping plots the customer's decision making journey and identifies the touch points along the way where they may interact with your brand.

The most influential touch points are known as Moments of Truth. It is critical to understand the customer's expectations at these Moments of Truth and how to meet and exceed them. We can then create a Brand Engager plan for each of these touch points to ensure the brand engages the customer in the most relevant and impactful way to influences their perceptions and behaviour and drive purchase or repurchase and ideally commitment to your brand.

The Customer Journey

Customer Journey Mapping


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Client Results
City Lodge Hotels
Go to market strategy
Yellowwood repositioned and redesigned the brands, and identified and prioritised what needed to be done to take them market successfully – from services and products, to guest experience and value-adds.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
 Yellowwood are extremely professional and have consistently delivered work that is of very high standard. 
- Andre Beyers, ex Marketing Director, Vital Health Foods
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