Brand Positioning

We help clients find their winning brand idea and align their business behind it.

Have you defined what you would like your brand to stand for in the hearts and minds of your key stakeholders?  

Your brand's positioning strategy will guide everything that your brand and people say and do. It helps to focus your brand building activities and resources on the few things that will really make a difference to your business. A good brand positioning takes into account the macro context in which your brand operates, and within that, what your customers and stakeholders want that your brand can credibly and consistently deliver better than your competitors.

Yellowwood follows a rigorous approach to brand positioning, ensuring that we have sufficient insight to inform our strategic recommendation and that we understand our clients and their businesses well enough to ensure the output is both practical and inspiring.

 

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Client Results
Coca-Cola
Internal Brand Engagement Identity
Coca-Cola’s International’s internal brand engagement initiatives required global relevance and cutting-edge efficiency. Yellowwood have completed several brand engagement identity projects for one of the world’s leading brands.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
 Your work is outstanding! I'm totally happy, excited, amazed and in awe of how good our brand is looking. I just wanted to say thanks to you for all the sleepless nights and the passion you have shown for this brand. I am very proud. 
- Busi Mkhwanazi, Marketing Manager, Seemans
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