Brand Positioning

We help clients find their winning brand idea and align their business behind it.

Have you defined what you would like your brand to stand for in the hearts and minds of your key stakeholders?  

Your brand's positioning strategy will guide everything that your brand and people say and do. It helps to focus your brand building activities and resources on the few things that will really make a difference to your business. A good brand positioning takes into account the macro context in which your brand operates, and within that, what your customers and stakeholders want that your brand can credibly and consistently deliver better than your competitors.

Yellowwood follows a rigorous approach to brand positioning, ensuring that we have sufficient insight to inform our strategic recommendation and that we understand our clients and their businesses well enough to ensure the output is both practical and inspiring.



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Client Results
KOO turns to Yellowwood for a brand refresh
KOO, one of the country’s top brands (according to the 2015 Sunday Times Top Brands Survey) partnered with Yellowwood Future Architects to refresh its look and remind consumers of its iconic place in SA’s consumer landscape.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
 Liberty has worked with the Yellowwood team on a number of strategic brand projects. I have found their work to be of a very high standard every time - and this consistency and reliability is a valued and valuable attribute. The quality of delivery coupled with a strong professional relationship make working with Yellowwood a pleasure. You can rely on their expertise and a thorough approach to each project. They are highly recommended. 
- Mandy Denton, Liberty
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