Have you defined what you would like your brand to stand for in the hearts and minds of your key stakeholders?
Your brand's positioning strategy will guide everything that your brand and people say and do. It helps to focus your brand building activities and resources on the few things that will really make a difference to your business. A good brand positioning takes into account the macro context in which your brand operates, and within that, what your customers and stakeholders want that your brand can credibly and consistently deliver better than your competitors.
Yellowwood follows a rigorous approach to brand positioning, ensuring that we have sufficient insight to inform our strategic recommendation and that we understand our clients and their businesses well enough to ensure the output is both practical and inspiring.