Brand Positioning

We help clients find their winning brand idea and align their business behind it.

Have you defined what you would like your brand to stand for in the hearts and minds of your key stakeholders?  

Your brand's positioning strategy will guide everything that your brand and people say and do. It helps to focus your brand building activities and resources on the few things that will really make a difference to your business. A good brand positioning takes into account the macro context in which your brand operates, and within that, what your customers and stakeholders want that your brand can credibly and consistently deliver better than your competitors.

Yellowwood follows a rigorous approach to brand positioning, ensuring that we have sufficient insight to inform our strategic recommendation and that we understand our clients and their businesses well enough to ensure the output is both practical and inspiring.

 

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Client Results
City Lodge Hotels
Go to market strategy
Yellowwood repositioned and redesigned the brands, and identified and prioritised what needed to be done to take them market successfully – from services and products, to guest experience and value-adds.
How can we help?
To discuss how our team can help your business achieve true results, please contact us
 The team's thorough approach was fantastic - everything was well researched and professionally presented - you got our entire management team excited to be a part of a 'marketing' initiative! 
- Marijke Coetzee – Redefine Properties
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