Brand Naming

Creative process to generate and evaluate right name for your brand.

Your brand name is usually people's first encounter with your brand. You want that first impression to work hard to shape people's associations and connections with who you are and what you do.

Whether you have a new brand or would like to relaunch an existing brand, Yellowwood can support you with your brand naming.

We'll give you names that help you stand out from your competitors at the same time as communicating to your market what your brand is about.

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Brand Refresh
Giving a grand South African lady a new dress.
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- Margaret Nienaber, CEO Standard Bank, ex Group Director People and Brand, Santam
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