Our Roots

Let's dig a little deeper

It all began when Andy Rice founded Yellowwood in 1997.

Since then, we’ve helped our clients build better businesses. In doing so, we’ve also created a better business for ourselves. Today, we are South Africa’s leading marketing strategy consultancy with clients that reach across Africa and the globe.

Over the years, we’ve deepened our specialist capabilities and grown our footprint, to evolve into a company that bridges the traditional divide between business and brand.

It is this unique perspective that allows us to solve challenges with a disciplined, rigorous but pragmatic process, balanced with creative and disruptive thinking. We call this ‘Unconventional Wisdom®’ and it all starts with asking ‘why’.