Recently promoted to strategist, Tumi is excited by branding and its power to change society for the better. He considers himself an aspiring social innovator; inspired to effect meaningful change in people’s lives.
Tumi joined Yellowwood in June 2014 as an intern while he completed his Honours degree in Brand Leadership at Vega. His undergraduate degree, from the University of Johannesburg, is in psychology and it shows: He has a passion for people, for understanding motivation and how the mind works.
He grew up in Johannesburg and loves what a multicultural melting pot the city is. When he’s not working, he enjoys playing and watching sport, listening to music and reading. He believes there is a book out there to answer any question!