Refilwe has recently joined the Yellowwood team as the strategy director. She is an experienced marketer with 10 years in the FMCG sector working across multiple brands and geographies.
Refilwe completed a Business Science degree with Honours in Marketing at the University of Cape Town, and began her career at Unilever in 2006. There she joined the Asia, Africa, Middle East and Turkey (AAMET) team where she worked on the spreads and dressings portfolio across sub-Saharan Africa. The mix of brands allowed her to build her ability to work on global brands such as Flora/Becel, Rama/Blue Band, Stork/Country Crock and Calve Mayonnaise and learn how to make them locally relevant, as well as build strategy for local brands like Mrs Ball’s.
Most recently she was at SABMiller where she worked on Hansa Pilsener, the third largest beer brand in South Africa, for five years. Her time there included work on strategy, sponsorship and communication development.