Nompumelelo is an agile and resilient analyst who is passionate about growing brands that inspire people. She believes fervently in the importance of branding.
Nompumelelo, known better as Lelo joined the Yellowwood team in 2015 upon completing her Honours Degree in Strategic Brand Communications at Vega School. She has a background in public relations and media, both of which sparked an interest in the power of brands and the influence they have in shaping perceptions.
Corporate affairs and politics are topics that have fascinated Lelo right throughout her studies. She is inspired by brands that add value to people’s lives, and she believes that you never step into the workplace without a smile.