Nomonde is a young, passionate and driven thinker who loves people and culture, branding and fashion. She thrives on the excitement of brand strategy and coming up with effective ideas for remarkable marketing. Nomi is a strategist in Yellowwood’s Johannesburg office.
Nomi’s journey with Yellowwood started with a four month internship at the beginning of 2012 while she was still studying. Upon completing her BA Honours degree in Marketing Communication she joined the Yellowwood team as an analyst, later becoming a strategist. She has worked on a number of marketing strategy projects within South Africa and across the continent.
Nomi believes that brands and their associated intangibles are at the heart of all business. At work she is fascinated by understanding what drives cool for the consumer; outside of work she is fascinated by finding the cool in things that aren't that cool. Why? Because she's uncool and believes she's found the cool in that.