Nicky joined Yellowwood in 2007 as a senior strategist, where she developed brand and marketing strategies for clients in a broad spectrum of categories from FMCG and retail to IT and financial services. She rose to become head of the Cape Town team and COO. In 2011 she became a mother and opted for a more flexible working life. Today Nicky is an independent marketing and brand strategist, facilitator and coach. She works with Yellowwood on high-level strategy interventions as a senior associate.
Nicky has solid classical marketing & branding experience, having spent many years in traditional brand marketing at blue chip FMCG companies, locally and abroad. She spent 8 years in the UK where she worked for Unilever UK on some of their leading brands such as PG Tips, Lipton, Flora, Dove and Persil. Her Unilever experience includes both Brand Management and extensive Customer (Shopper) Marketing Management in the UK & Western European markets. She has also worked for Kraft Foods in their MEA Marketing Division as well as at Procter & Gamble.
Nicky qualified from UCT with a Business Science Marketing Honours degree. Any spare time she can find is spent running, swimming and hiking in the beautiful Cape Mountains.