Gabriella started as a keen intern at Yellowwood in 2015. After an informative and exciting few months with the Strategy team, she joined the Insights team to further expand her interest in brand strategy and understanding how consumers work.
Gabi, as she is affectionately known, read for her BSc in Actuarial and Financial Mathematics at the University of Pretoria, and uses the experience and knowledge gained to extract insights that inform and build on Yellowwood’s strategy. She loves any opportunity to immerse herself in statistics and numbers, and seeks solutions that enhance and simplify people’s lives.
Gabi enjoys listening to music, watching comedies, reading a good book or creating things – but is happiest when talking about cars or behind the wheel! Gabi has a mischievous sense of humour, making sure that she follows her dreams while still having fun on the way.