Our People

Learn more about us and our people.

Elsa Gouws

Elsa has a unique combination of creative and analytical skills due to her background in art, business and the world of luxury brands. Her curiosity about business, branding and strategy across different categories led her to join Yellowwood at the start of 2014, where she has been working as a strategist on a number of brand and marketing projects across a range of different industries.

Elsa has a Bachelors degree in Fine Arts from the University Of Stellenbosch. Following graduation, she felt the need to broaden her skills-set in the business context and so she enrolled at the International University Of Monaco in Monte Carlo to tackle a Masters Degree In Business Science and The Management of Luxury Goods and Services. Upon her return to South Africa, Elsa joined the global luxury conglomerate Richemont, where she managed the marketing, PR and events of three major swiss fine watchmaking brands for the South African market.

Elsa loves travelling and experiencing foreign environments and cultures. If she cannot travel, she believes that books and films can transport her to places she has never been.


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