Dhatchani, who is Yellowwood’s former Strategy Director left her full-time role in 2014 to make more time for her family and new daughter. She remains an active member of the Senior Associate team, bringing her expertise and knowledge to bear on high-level strategy projects.
Dhatchani is a skilled marketing strategist with fourteen years of experience across multiple sectors and disciplines, on both client and agency side. An academic at heart, Dhatchani is happiest when she is using her brain, questioning, analysing and thinking about things from different angles. She holds a Business Science Marketing Honours degree from UCT and an MBA degree from the Gordon Institute of Business Science (GIBS).
She began her career at Research Surveys (now TNS Research Surveys) where she was trained in research methodology and learnt to see things from the customer’s point of view. Spurred on by a growing passion for branding and intrigued by the emotional connections that consumers form with brands, she made the leap to brand management at Colgate Palmolive SA. A move into financial services marketing allowed her to broaden her experience at Standard Bank and later at FNB.