David is cEO of Yellowwood. He is a skilled strategist with experience in multiple markets and sectors and has led marketing strategy, insight and research projects across Africa during his time at Yellowwood. David cares passionately about deepening the marketing industry’s thought leadership and developing business and marketing models that create shared value and drive growth in the African context.
David has both traditional agency strategic planning experience on global FMCG and ICT clients. He has been MD of the Brand Union and of Tinderbox, where he led digital projects. Prior to returning to South Africa, David was principal consultant for boutique marketing consultancy Everystone in London.
David is a prior Chairman of 'think' (South African Communication Design Council), the Digital Interactive Media Association and a Director of the Brand Council of South Africa. He has a BCom in Marketing & Business Administration and an Honours Degree in Advanced Strategic Marketing & Business Economics.