Andy is South Africa’s most respected and well-known brand expert. As a strategist, writer and public speaker he continues to feature as one of the most influential people in the industry every year. Andy is Yellowwood’s Chairman and is involved in high-level strategic interventions.
Andy graduated from Cambridge University and has spent his entire career in marketing and advertising, eventually becoming Director of Strategic Planning at Ogilvy & Mather Johannesburg. He founded Yellowwood in 1997, starting South Africa’s first independent marketing consultancy.
Andy is often invited to be guest speaker and lecturer, and he plays a very active role in the marketing world through his participation on various panels as judge or chairperson – the Apex Awards, the Loeries, FM Adfocus, PRISM etc. Andy hosts the weekly AdFeature show with Jenny Crwys-Williams on 702, and often MCs at Yellowwood events.
His dry humour and direct insight put him at many boardroom tables and his integrity is widely respected.