Abe is an enthusiastic and creative analyst. With a background in Economics, Abe is fascinated by a brands delicate relationship with its economic environment and believes that a good brand can survive and thrive in the midst of a dogged economy.
Abe joined Yellowwood in November 2016, after starting his career at The King James Group. While finishing off his Bachelor of Business Science Degree in Economics, Abe has always had a creative flair that has been recognized by a number of brands through his photography and social media influence. This enables him to bring a balanced approach to his work.
Having spent some time a Tsinghua University in Beijing, Abe has a particular interest in the middle kingdom and its precarious relationship with the African continent. He believes strongly in the power of brands to bring people together and thinks that nothing can destroy a friendship quicker than a badly made cup of tea.