Our People

We are an eclectic mix of minds and talents – innovative, smart, curious and talented.

Lauren Povey
Practice And Project Administrator
Lauren joined Yellowwood in 2015 as the Practice and Project Administrator. She implemented Yellowwood’s timesheet, travel and man-hour control systems and continues to ...
Lauren Povey
Ross Thornton-Dibb
Designer
Ross is a versatile designer with a strict eye for detail and passion for complex, conceptually robust design.
Ross Thornton-Dibb
Nompumelelo  Msimango
Analyst
Nompumelelo is an agile and resilient analyst who is passionate about growing brands that inspire people. She believes fervently in the importance of branding. ...
Nompumelelo  Msimango
Nischan Vandiar
Financial Manager
After an 8-year stint in, Australia, Nischan joined the TBWA Group in 2010, and later, the Yellowwood team in June 2015 as a Financial Manager.
Nischan Vandiar
Bokang Sesiane
PROJECT ADMINISTRATOR
Bokang is part of the Project Management team at Yellowwood. She has extensive client service experience and speaks a range of languages. She joined Yellowwood at the start of ...
Bokang Sesiane
Rhiannon  Rees
Analyst
Rhiannon is an Analyst full of enthusiasm, eagerness and energy. With a particular interest in how socio-economics influence consumer mindsets and behaviours, Rhiannon ...
Rhiannon  Rees
Gabriella Venter
Insights Intern
Gabriella started as a keen intern at Yellowwood in 2015. After an informative and exciting few months with the Strategy team, she joined the Insights team to further expand her ...
Gabriella Venter
Gerhard Reinecke
Senior Strategist
Gerhard has extensive experience in both qualitative and quantitative market research, giving him a thorough understanding of the South African consumer landscape and what ...
Senior Strategist
Gerhard has extensive experience in both qualitative and quantitative market research, giving him a thorough understanding of the South African consumer landscape and what ...
Gerhard Reinecke
Kiasha Vather
Senior Practice And Project Administrator
Kiasha is the Senior Practice and Project Manager at Yellowwood. She helps ensure Yellowwood has a professional practice office and that projects run smoothly and efficiently ...
Kiasha Vather
Precious Tshabalala
RECEPTION & ADMINISTRATIVE SUPPORT
Precious is Yellowwood’s receptionist and provides administrative support to the Johannesburg office. She is a bright, friendly and helpful face in the office and enjoys her ...
Precious Tshabalala
Toka Moshesh
Junior Designer
Toka is an ambitious and talented designer. He loves to stretch himself and learn new skills, techniques and approaches to design challenges.
Toka Moshesh
Mmasechaba Kalane
Insights Manager
Mmasechaba is an Insights Manager at Yellowwood, providing valuable insight and expertise that informs effective brand strategy.
Mmasechaba Kalane
Lyndall Thomas
Insights Manager
Lyndall recently joined Yellowwood as Insights Manager. She is an experienced client-side market researcher, having spent many years at BAT leading, creating and ...
Lyndall Thomas
Dhatchani Christian
Senior Strategy Associate
Dhatchani, who is Yellowwood’s former Strategy Director left her full-time role in 2014 to make more time for her family and new daughter. She remains an active member of the ...
Dhatchani Christian
Shannon Sandilands
Analyst
Shannon is an Analyst with a keen interest in consumer behaviour and how brands influence consumer motivation, perception and behaviours.
Shannon Sandilands
Nokuthula Radebe
Marketing Manager
Nokuthula is Yellowwood’s Marketing Manager, in charge of making sure our own brand is as credible and meaningful as those we aim to build.
Nokuthula Radebe
Alison Boeckx
PROJECT MANAGER AND PERSONAL ASSISTANT
Alison is Personal Assistant to the MD and helps Yellowwood’s project office with team scheduling, resource planning, coordination and events. She has a wealth of project and ...
Alison Boeckx
Bronwyn Pelston
Administrator
Bronwyn joined Yellowwood in 2012 as receptionist and administrative support. She provides administrative assistance to the operations team as well as the Cape Town office. ...
Bronwyn Pelston
Nozipho  Gumede
Strategy Analyst
Nozipho is an analyst on the strategy team in Johannesburg. She is excited by brand strategies that deliver on business goals, offer solid returns on investment and connect with ...
Nozipho  Gumede
Tumisang Matubatuba
Strategist
Recently promoted to strategist, Tumi is excited by branding and its power to change society for the better. He considers himself an aspiring social innovator; inspired to ...
Tumisang Matubatuba
Marios Flourentzou
Creative Director
Marios is Creative Director at Yellowwood. He is in charge of all brand design for Cape Town clients and is involved in the creative direction of the company. ...
Marios Flourentzou
Moses Makua
FINANCE AND ACCOUNTS
Moses joined Yellowwood in April 2009 as a dedicated financial assistant. With his positive spirit and can-do attitude, he is an invaluable member to the Yellowwood team. ...
Moses Makua
David Blyth
Chief Executive Officer
David is CEO of Yellowwood. He is a skilled strategist with experience in multiple markets and sectors and has led marketing strategy, insight and research projects across ...
David Blyth
Nicole Velleman
Strategist
Nicole joined the Strategy team at Yellowwood in 2012. She thinks deeply, loves problem solving, and is always challenging her perceptions of the world around her. ...
Nicole Velleman
Amanda Murray
Executive Director: Head Of Practice
Amanda is Head of Practice at Yellowwood, ensuring that clients get exactly what they need, that all projects and systems run smoothly and efficiently, and that the strategy, ...
Amanda Murray
Elsa  Gouws
Strategist
Elsa has a unique combination of creative and analytical skills due to her background in art, business and the world of luxury brands. Her curiosity about business, branding and ...
Elsa  Gouws
Nicky Steel
Senior Strategy Associate
Nicky joined Yellowwood in 2007 as a senior strategist, where she developed brand and marketing strategies for clients in a broad spectrum of categories from FMCG and retail to ...
Nicky Steel
Honore Gasa
INSIGHTS DIRECTOR & GENERAL MANAGER FOR THE CAPE TOWN OFFICE
Honoré is Insights Director and General Manager for Yellowwood Cape Town, responsible for all customer insight projects, development of the team, client growth and the ...
Honore Gasa
Nomonde Gama
Strategist
Nomonde is a young, passionate and driven thinker who loves people and culture, branding and fashion. She thrives on the excitement of brand strategy and coming up with ...
Nomonde Gama
Andy Rice
Chairman
Andy is South Africa’s most respected and well-known brand expert. As a strategist, writer and public speaker he continues to feature as one of the most influential people in the ...
Andy Rice
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