Our People

We are an eclectic mix of minds and talents – innovative, smart, curious and talented.

Nicky Steel
Senior Strategy Associate
Nicky joined Yellowwood in 2007 as a senior strategist, where she developed brand and marketing strategies for clients in a broad spectrum of categories from FMCG and retail to ...
Nicky Steel
Bronwyn Pelston
Administrator
Bronwyn joined Yellowwood in 2012 as receptionist and administrative support. She provides administrative assistance to the operations team as well as the Cape Town office. ...
Bronwyn Pelston
Refilwe Maluleke
Strategy Director
Refilwe has recently joined the Yellowwood team as the strategy director. She is an experienced marketer with 10 years in the FMCG sector working across multiple brands and ...
Refilwe Maluleke
Shannon Sandilands
Analyst
Shannon is an Analyst with a keen interest in consumer behaviour and how brands influence consumer motivation, perception and behaviours.
Shannon Sandilands
Honore Gasa
INSIGHTS DIRECTOR & GENERAL MANAGER FOR THE CAPE TOWN OFFICE
Honoré is Insights Director and General Manager for Yellowwood Cape Town, responsible for all customer insight projects, development of the team, client growth and the ...
Honore Gasa
Nompumelelo  Msimango
Analyst
Nompumelelo is an agile and resilient analyst who is passionate about growing brands that inspire people. She believes fervently in the importance of branding. ...
Nompumelelo  Msimango
Nomonde Gama
Strategist
Nomonde is a young, passionate and driven thinker who loves people and culture, branding and fashion. She thrives on the excitement of brand strategy and coming up with ...
Nomonde Gama
Bokang Sesiane
PROJECT ADMINISTRATOR
Bokang is part of the Project Management team at Yellowwood. She has extensive client service experience and speaks a range of languages. She joined Yellowwood at the start of ...
PROJECT ADMINISTRATOR
Bokang is part of the Project Management team at Yellowwood. She has extensive client service experience and speaks a range of languages. She joined Yellowwood at the start of ...
Bokang Sesiane
Dhatchani Christian
Senior Strategy Associate
Dhatchani, who is Yellowwood’s former Strategy Director left her full-time role in 2014 to make more time for her family and new daughter. She remains an active member of the ...
Dhatchani Christian
Lauren Povey
Practice And Project Administrator
Lauren joined Yellowwood in 2015 as the Practice and Project Administrator. She implemented Yellowwood’s timesheet, travel and man-hour control systems and continues to ...
Lauren Povey
Tumisang Matubatuba
Strategist
Recently promoted to strategist, Tumi is excited by branding and its power to change society for the better. He considers himself an aspiring social innovator; inspired to ...
Tumisang Matubatuba
David Blyth
Chief Executive Officer
David is CEO of Yellowwood. He is a skilled strategist with experience in multiple markets and sectors and has led marketing strategy, insight and research projects across ...
David Blyth
Rhiannon  Rees
Strategist
Rhiannon is an Analyst full of enthusiasm, eagerness and energy. With a particular interest in how socio-economics influence consumer mindsets and behaviours, Rhiannon ...
Rhiannon  Rees
Lyndall Thomas
Insights Manager
Lyndall recently joined Yellowwood as Insights Manager. She is an experienced client-side market researcher, having spent many years at BAT leading, creating and ...
Lyndall Thomas
Precious Tshabalala
RECEPTION & ADMINISTRATIVE SUPPORT
Precious is Yellowwood’s receptionist and provides administrative support to the Johannesburg office. She is a bright, friendly and helpful face in the office and enjoys her ...
Precious Tshabalala
Gabriella Venter
Insights Analyst
Gabriella started as a keen intern at Yellowwood in 2015. After an informative and exciting few months with the Strategy team, she joined the Insights team to further expand her ...
Gabriella Venter
Elsa  Gouws
Strategist
Elsa has a unique combination of creative and analytical skills due to her background in art, business and the world of luxury brands.
Elsa  Gouws
Alison Boeckx
PROJECT MANAGER AND PERSONAL ASSISTANT
Alison is Personal Assistant to the MD and helps Yellowwood’s project office with team scheduling, resource planning, coordination and events. She has a wealth of project and ...
Alison Boeckx
Gerhard Reinecke
Senior Strategist
Gerhard has extensive experience in both qualitative and quantitative market research, giving him a thorough understanding of the South African consumer landscape and what ...
Gerhard Reinecke
Nokuthula Radebe
Marketing Manager
Nokuthula is Yellowwood’s Marketing Manager, in charge of making sure our own brand is as credible and meaningful as those we aim to build.
Nokuthula Radebe
Moses Makua
FINANCE AND ACCOUNTS
Moses joined Yellowwood in April 2009 as a dedicated financial assistant. With his positive spirit and can-do attitude, he is an invaluable member to the Yellowwood team. ...
Moses Makua
Andy Rice
Chairman
Andy is South Africa’s most respected and well-known brand expert. As a strategist, writer and public speaker he continues to feature as one of the most influential people in the ...
Andy Rice
Nischan Vandiar
Financial Manager
After an 8-year stint in, Australia, Nischan joined the TBWA Group in 2010, and later, the Yellowwood team in June 2015 as a Financial Manager.
Nischan Vandiar
Mmasechaba Kalane
Insights Manager
Mmasechaba is an Insights Manager at Yellowwood, providing valuable insight and expertise that informs effective brand strategy.
Mmasechaba Kalane
Amanda Murray
Executive Director: Head Of Practice
Amanda is Head of Practice at Yellowwood, ensuring that clients get exactly what they need, that all projects and systems run smoothly and efficiently, and that the strategy, ...
Amanda Murray
Nozipho  Gumede
Analyst
Nozipho is an analyst on the strategy team in Johannesburg. She is excited by brand strategies that deliver on business goals, offer solid returns on investment and connect with ...
Nozipho  Gumede
Nicole Velleman
Strategist
Nicole joined the Strategy team at Yellowwood in 2012. She thinks deeply, loves problem solving, and is always challenging her perceptions of the world around her. ...
Nicole Velleman
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