What we do
The Challenge
Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.
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The Challenge
Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Create clear ‘get, grow and keep’ strategies per segment and provide a consolidated marketing strategy per country.
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The Challenge
Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.
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The Challenge
Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes.
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The Kudos we've earned
- ANEL GROBLER // HEAD CORPORATE BRAND, SANTAMThey’ve assisted us in refining our brand definition, comprising of the brand essence, positioning and architecture. We were pleased with Yellowwood’s professionalism, as well as the insights and quality of work that they produced. Based on their delivery and the value that they’ve consistently added to our business, we would recommend them as a strategic partner
