What we do
The Challenge
Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.
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The Challenge
Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Create clear ‘get, grow and keep’ strategies per segment and provide a consolidated marketing strategy per country.
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The Challenge
Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.
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The Challenge
Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes.
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The Kudos we've earned
- THULANI SIBEKO, FORMER NEDBANK MANAGING EXECUTIVE — GROUP MARKETING, COMMUNICATIONS & CORPORATE AFFAIRSYellowwood holds a very strong brand legacy and reputation they have been effective in developing robust strategic frameworks for our business. They are great people with multi-industry exposure and experience.
