Get an edge on how todrive sustainable growth

Get an edge on how to
drive sustainable growth

ASK Y STUDY
EVERYTHING BEGINS WITH ASKING WHY

EVERYTHING BEGINS
WITH ASKING WHY

FIND OUT MORE

We believe insightful marketing has the power to influence business and human behaviour for the better

Yellowwood Annual Ask Y Study

Report

Yellowwood Annual Ask Y Study

Women – changing stereotypes creates opportunity

Article

Women – changing stereotypes creates opportunity

How does your brand sound online?

Article

How does your brand sound online?

What we do

Global Financial Services Client

The Challenge

Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.

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Global Telco Client

The Challenge

Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Create clear ‘get, grow and keep’ strategies per segment and provide a consolidated marketing strategy per country.

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Global Beverages Client

The Challenge

Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.

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Consumer Packaged Goods Client

The Challenge

Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes.

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The Kudos we've earned

We have always been impressed by the professionalism, talent and passion of the Yellowwood team. They have immersed themselves in the Discovery brand, enabling them to deliver work that provides a fresh perspective to our marketing and branding initiatives, yet aligns fully with our ethos and strategic intent.

 - SUZANNE STEVENS // FORMER GENERAL MANAGER: MARKETING SERVICES, DISCOVERY