Africa's Opportunity in the Future World of Work

Africa's Opportunity in the Future World of Work

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EVERYTHING BEGINS WITH ASKING WHY

EVERYTHING BEGINS
WITH ASKING WHY

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We believe insightful marketing has the power to influence business and human behaviour for the better

Africa's Opportunity in the Future World of Work

Report

Africa's Opportunity in the Future World of Work

Women – changing stereotypes creates opportunity

Article

Women – changing stereotypes creates opportunity

How does your brand sound online?

Article

How does your brand sound online?

What we do

Global Financial Services Client

The Challenge

Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.

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Global Telco Client

The Challenge

Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Create clear ‘get, grow and keep’ strategies per segment and provide a consolidated marketing strategy per country.

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Global Beverages Client

The Challenge

Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.

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Consumer Packaged Goods Client

The Challenge

Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes.

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The Kudos we've earned

Yellowwood holds a very strong brand legacy and reputation they have been effective in developing robust strategic frameworks for our business. They are great people with multi-industry exposure and experience.

 - THULANI SIBEKO, FORMER NEDBANK MANAGING EXECUTIVE — GROUP MARKETING, COMMUNICATIONS & CORPORATE AFFAIRS