Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.READ MORE
Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Create clear ‘get, grow and keep’ strategies per segment and provide a consolidated marketing strategy per country.READ MORE
Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.READ MORE
Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes.READ MORE
- NOMVULA MATLARE // HEAD OF BRAND, RAND REFINERY LTD
Yellowwood is a core business partner that has provided us with high quality strategic thinking and excellent execution.