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Not sure of your brand needs? Let us move you in the right direction.
- Which are the most important customer segments for my business?
- How should I brand my portfolio of products?
- What should my brand promise/offer?
- I have a brand with a great heritage but it needs a "dust off" & "shake-up, can you help me?
- How effective are my current marketing efforts?
- How do I best influence the customer's journey to purchase?
- How do I get my people to live and deliver the brand?
- How engaging do customers find my brand, relative to the competitive set?
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Conversations and comments from our team, industry leaders and clients.
AskYellowwood24 July 2014 | 11:15
MTN ranked SA's strongest brand in @Fin24 http://t.co/5JTkh3Q1NM - they're SA's favourite telco brand in our research too. Congrats @MTNza
AskYellowwood24 July 2014 | 10:48
Excited to be kicking off our second #BrandIt competition with @UCTMA next week - calling all marketing superstars! http://t.co/i0BSObO5ex
AskYellowwood21 July 2014 | 12:10
Ghana: The Lesser Known Marketing Treasure - David Blyth on building brands in this rising star of Africa http://t.co/9U9zRCvsb9 on @bbrief1
AskYellowwood18 July 2014 | 10:33
RT @Biz_Africa: Building a brand in Nigeria: a South African marketers' guide http://t.co/T3YCqpiUUt | @askYellowwood #bizpressoffice
AskYellowwood16 July 2014 | 12:32
RT @modivah: 'Respect is the ultimate customer service.' #WininAfrica @askYellowwood
AskYellowwood16 July 2014 | 12:32
RT @modivah: It's about the quality of the insight, not the quantity of the surveys @askYellowwood #wininafrica
AskYellowwood10 July 2014 | 07:23
Think infrastructure challenges holds back innovation? Think again --> Nairobi is becoming a global innovation hub http://t.co/4iBGj5WGsp
AskYellowwood09 July 2014 | 01:53
RT @kimsamson: Four steps to brand survival in tough economic times http://t.co/MbF5dcIIDn by David Blyth/@dvblyth | @askYellowwood @Biz_Ma…
AskYellowwood09 July 2014 | 01:37
Nairobi - Africa's innovation hub? http://t.co/4iBGj5WGsp
AskYellowwood08 July 2014 | 01:58
RT @Biz_Marketing: Four steps to brand survival in tough economic times http://t.co/jRCy5dxqIC by David Blyth/@dvblyth | @askYellowwood #bi…
