Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.READ MORE
Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Create clear ‘get, grow and keep’ strategies per segment and provide a consolidated marketing strategy per country.READ MORE
Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.READ MORE
Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes.READ MORE
- SUZANNE STEVENS // FORMER GENERAL MANAGER: MARKETING SERVICES, DISCOVERY
We have always been impressed by the professionalism, talent and passion of the Yellowwood team. They have immersed themselves in the Discovery brand, enabling them to deliver work that provides a fresh perspective to our marketing and branding initiatives, yet aligns fully with our ethos and strategic intent.