The Female Equation: Are Women Better for Business?

The Female Equation: Are
Women Better for Business?

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EVERYTHING BEGINS WITH ASKING WHY

EVERYTHING BEGINS
WITH ASKING WHY

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We believe insightful marketing has the power to influence business and human behaviour for the better

Social Innovation: Gearing Business to Address Social Systemic Challenges

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Social Innovation: Gearing Business to Address Social Systemic Challenges

A Youth Lost in Translation

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A Youth Lost in Translation

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African Attitudes: Marketing Beyond The Numbers

What we do

Global Financial Services Client

The Challenge

Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.

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Global Telco Client

The Challenge

Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Create clear ‘get, grow and keep’ strategies per segment and provide a consolidated marketing strategy per country.

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Global Beverages Client

The Challenge

Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.

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Consumer Packaged Goods Client

The Challenge

Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes.

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The Kudos we've earned

Yellowwood holds a very strong brand legacy and reputation they have been effective in developing robust strategic frameworks for our business. They are great people with multi-industry exposure and experience.

 - THULANI SIBEKO, FORMER NEDBANK MANAGING EXECUTIVE — GROUP MARKETING, COMMUNICATIONS & CORPORATE AFFAIRS